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In 2011, the market scale of China online education and training was CNY60 billion; it’s estimated that the scale will reach CNY72.3 billion in 2012.
In 1999, China put forward Modern Distance Education Project. After more than ten years of development, online education and training has got great-leap-forward development. Online education, which is for all ages, such as basic online education, higher online education, is booming; other types of online education, including curricula education, vocational training, etc, are flourishing.
By the end of 2011, the number of China education enterprises listed in America is 11 (including Global Education & Technology Co., Ltd. which acquired by Pearson Education Group and is about to cease trading). China Cast Education Corporation logins OTCBB via SPAC then turns to NasdaqGS; CEU belongs to backdoor listing; the rest nine education enterprises belong to IPO and the total financing is $ 915 million, the total market capitalization is approximate $ 5.3 billion. China Edu Corporation, China Cast Education Corporation, CEU, China Distance Education Holding Ltd., GEDU, New Oriental, Xueersi, Ambow and ATA have opened online education and training business except for Xueda and Noah. The former nine enterprises’ businesses also cover parenting education, entrance examination coaching, language training, network higher education, vocational certification training, corporate E-learning and online education services.
It is an era in which knowledge can change individual’ destiny and “Knowledge Economy” to be national positioning, so building “learning life” “learning organization” and “learning society” have become common practices. Online education has become an important way to learn for people in modern society. Distance education has been available to people at any stage, and can meet people’s diversification, individuation and lifelong requirements. Distance education concept has become increasingly popular. In recent years, online distance education and training participants are formed by pupils at the school, college students, working staff, white-collar, the salaried, teachers, soldiers, etc. diverse groups. The government has regarded online education as an important means to promote the development of China society, and domestic enterprises also pay more and more attention to the application of online education and training.
According to statistics, in China, over 90% of primary and secondary school students and their parents have an urgent demand for education service with low-cost, high-quality and sustainable development. More than 75% of the workers are under various degrees of continued training; more than 50% of enterprises managers take initiatively participate in professional learning and training; 45 % of young people are learning foreign language. The total number of people who need high-quality education and training resources across the country reached 380 million. If 30% of them have the online education training conditions, the annual per capita consumption of online education and training is CNY600, the total market space is CNY70 billion.
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